I’ve always wanted to own my own cafe and used book store in a drowsy small town making only the money to employ a couple of students and suffice my needs. I’ve had that dream since I was about 20 (before that I wanted to be a Doctor and a dancer – an upscale version of Flashdance). When I was younger I thought starting (and keeping) a restaurant was solely based around the food, location, ambiance and service. I knew my Cafe would be successful at least five days a week – the other two I’m always cranky. Anyway, I digress. Running your business is not as simple as my pipe dream so there are five books that I really think every restaurant owner should have:
The Restaurant Manager’s Handbook: How to Set Up, Operate, and Manage a Financially Successful Food Service Operation 4th Edition – With Companion CD-ROM
Book Description: The multiple award-winning Restaurant Managers Handbook is the best-selling book on running a successful food service. Now in the fourth completely revised edition, nine new chapters detail restaurant layout, new equipment, principles for creating a safer work environment, and new effective techniques to interview, hire, train, and manage employees. We provide a new chapter on tips and IRS regulations as well as guidance for improved management, new methods to increase your bottom line by expanding the restaurant to include on- and off-premise catering operations. We ve added new chapters offering food nutrition guidelines and proper employee training. The Fourth Edition of the Restaurant Manager s Handbook is an invaluable asset to any existing restaurant owner or manager as well as anyone considering a career in restaurant management or ownership.
2. Business Plans for Dummies
Would you take off on a road trip to a new destination without a map or good directions? Probably not. Yet, sometimes business owners go full speed ahead without even having a destination in mind, much less a map on how to get there. That’s why so many businesses never make it. In today’s competitive marketplace, 3/4 of all new businesses fail within two to three years. Whether you’re launching a new business or working to strengthen or expand an established one, a business plan is your road map to success.
Business Plans For Dummies, 2nd Edition helps you keep your businesses on track and reach your goals. Written by Paul Tiffany, PhD, professor at UC Berkley Haas Business School and the Wharton School of Business and Steven Peterson, PhD, Professor at UC Berkeley Haas Business School and CEO of Strategic Play, it helps you
3. Twitter Tips, Tricks and Tweets
Description: Maximize your fun and boost your productivity with this updated, full-color guide to tantalizing Twitter tips!
The popularity of Twitter continues to soar, and is fast becoming the most popular social networking site online. Whether you’re looking to learn how to set up an account for the first time or are on the prowl for some cool third-party Twitter apps, this full-color guide will boost your entire Twitter experience.
Allowing you to communicate with fellow Twitters within a 140-character limit, this fun and fascinating social networking tool is easier than maintaining a blog and quicker than sending an e-mail or text. With these tips, tricks, and tweets, you’ll stay in the know and up to date on anything and everything you find interesting.
• Explores the newest Twitter features, including the new re-tweet feature, which adds a re-tweet button to each tweet on a person’s timeline, much like the sites current “reply” button
• Discusses Twitter’s new search widget, which is more sophisticated and precise
4. Hospitality Law: Managing Legal Issues in the Hospitality Industry
Description: Hospitality Law, Third Edition provides the legal understanding that ensures both the safety of guests and the success of the hospitality operation. This practical resource gives you a common sense approach grounded in essential principles rather than an encyclopedic knowledge of the law. Vivid scenarios and real-life case studies show these principles in action in recognizable hospitality settings. With comprehensive coverage ranging from foodservice to employee contracts, insurance to international terrorism, this Third Edition features new and revised content reflecting the latest factors at work in today’s hospitality industry.
5. The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Description: This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time – for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes:
• A new introduction discussing recent changes to the world of marketing and PR
• A brand new chapter on mobile marketing
• An additional chapter on real-time marketing and PR